Because the following are trademarked to the National Association of Realtors, you will find our firm not using them. 

REALTOR - Reg. No. 519,789

REALTORS - Reg. No. 515,200

REALTOR ASSOCIATE - Reg. No. 1,323,913

Expect the identical design in how we manage and market products and services but differing word usage in order to avoid trademark infringement.


Course Description

Have you ever thought about the beauty of good packaging and how impressive it is to the eye? intellectually it really is the same.  The problem is that some real estate professionals send a listing without first taking the time to put the bow on the package so your presentation is the most attractive.

Its understandable.  Everyone wants to rush and get the options out there, but not every customer values speed over the time invested in the presentation. 

Learn a few tricks here....

Course Curriculum

  • 1

    Section I: So What Do We Mean By Packaging...

    • Section 1-A: The Power of the Bundle Concept..Let's Examine

    • Section 1-B: The Bundle and How to Make it Real...

  • 2

    Section II: Thinking for Others...Really?

    • Section II-A: The Collective Mind...

    • Section II-B: A Bit More on the Costco Concept

  • 3

    Section III: Appealing Across Neighborhoods

    • Section III-A: The Power of the Multiple Option

  • 4

    Section IV: The Review

    • Section IV-A: A Look at What We Have Discussed

About the instructor

Director of Curriculum

Bruce McCollum

This is the instructor section. You can use this space to tell and show your students who you are and why you're the perfect person to teach the course you're offering. You can talk about your work and education history, and really anything else that shows off who you are so your students get excited about learning from you. You're the expert after all, this is your chance to shine!

What others have been saying about this course:

Learn to package real estate to make the decision easier for families!

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